Ryan Michael Narrative

Our Code

Ryan Michael Trading, LLC. is a creative, dynamic apparel company that designs, sources and markets contemporary Western shirts for men and women. Our brands allow our customers to express their rugged individualism and core values through products that celebrate the bold, independent spirit of the American West. 

We view ourselves as partners with our designers, garment manufacturers, sales team, retailers and customers toward the common goal of creating a product that can be proudly showcased as uniquely and unmistakably American.

Our brands offer our discerning customers an artistic and authentic expression of the character of the West, specifically through Western silhouettes, unexpected color combinations, exceptional stitching, authentic snaps and carefully blended fabrications delivering a luxurious feel. Our products will be marketed through brand-appropriate lifestyle stores and specialty e-commerce retailers.

We aim always to deliver flawless customer experiences through superior craftsmanship and fit. Our garment designs are intended to evoke the allure of a younger America when the pioneering spirit was about freedom, self-reliance and the promise of opportunity.

Our Heritage

America’s history doesn't boast of kings and castles. No knights in shining armor. We’ve got cowboys. Governed only by the unwritten Code of the West:

If it’s not right, don’t do it.
If it’s not yours, don’t take it.
If it’s not true, don’t say it.

Cowboy lore takes us back to a time when you knew what was real. No one knew where you were most of the time unless they were with you.
Nothing ever beeped at you. Bad news was delivered in person. Mistakes were not documented in full color. 

Although the tracks of the covered wagons eventually faded from the landscape, the Code of the West is alive and well in people who still believe.

Our Brand

Ryan Michael Trading is a creative, dynamic apparel company inspired by the West.

Our brand offers an artistic and authentic expression through designs stitched with the threads of time. Garments woven using high touch fabrications, imbued with unexpected color and finished with signature details throughout.

We aim to deliver flawless customer experiences through superior craftsmanship and fit. Our designs are intended to evoke the timeless narrative of freedom, self-reliance and the promise of opportunity. Take stock in the bold, independent spirit of the West.

Travel well.